Internet marketing (A Case study on Google)

A Complete Guide for Google Case Study Assignment

Whenever a Google case study is assigned, it generally involves Google's Corporate Governance, Google Company Workforce Diversity Policy, Google E-Business Model and Its Success Factors etc., as the central theme. But students dealing with internet marketing topics for the first time find it difficult to assess and analyse the problems specifically regarding Google case study or any other digital marketing-based case study assignments.

The difficulty is not in the topic per se but Google being such a huge organisation makes it hard for the students to deal with it. Therefore, to make the task simple and convenient for you, we bring you our service to offer solutions for digital marketing case study assignments.

In fact, our digital marketing experts will guide you on how to analyse Google's internet marketing strategy, which is also a significant part of preparing a Google case study.

Moreover, our digital marketing geeks can offer a 24x7 service whenever you need an update on the latest data for internet marketing research. So, along with the traditional case study writing guidance, you will also be benefited from one-to-one customised solutions for case study on e-marketing topics as well!

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How to Work on PESTLE and SWOT Analysis for Google Case Study?

Students with digital media as a background must know the nook and corner of digital marketing case study tools for assignments. One such analytical tool that goes without saying is the PESTLE & SWOT analysis for the Google case study.

Now, this is an elaborative process where you have to observe the internet marketing strategies of Google. Then, you have to figure out the internal strengths and weaknesses, as well as opportunities and threats from the external environment.

To provide you with a glimpse of that, below is a precise PESTLE & SWOT analysis of Google offered by our internet marketing case study experts -

PESTLE Analysis

• Political - Our experts guiding on Google case study states that there is widespread criticism that Google is a monopoly. This has led to antitrust action, particularly in Europe.
• Economic - A large amount of money Google keeps overseas makes it very vulnerable to exchange rates and the currency market.
• Social - A decline in the use of traditional laptop and desktop computers has distanced users from accessing Google frequently.
• Legal - Google, through marketing via the internet, increasingly enters regulated fields such as finance, insurance, telecommunications and automobiles. This places severe restrictions on its operations.
• Environmental - Google's business model heavily depends on data centres and other Internet infrastructure that use large amounts of electricity.

SWOT Analysis

• Strengths - The previous reports of Google's case study have witnessed that Google has a global customer base covering various types of customers of varied ages, social and economic classes, as well as political and religious affiliations.
• Weaknesses - The primary weakness is poor recruitment strategies. Google prefers to hire graduates from Stanford University, their alma mater.
• Opportunities - Apart from its faster internet marketing approaches, Google can form partnerships with computer software developers like Microsoft to have their products integrated during production.
• Threats - Google's inability to provide enough motivation to part-time employees who work on various projects.

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